A custom cowboy hat is a cowboy hat that fits your head because your head is a different shape than others. It is a hat that looks the way you want it to look. You have the opportunity to design your custom hat with the hatter . You choose the quality which is how much beaver fur you want in your hat. The more beaver fur the better  the hat will be. It will shed water and it will keep it’s shape. When you have a custom hand made hat you get to bring it back in and get it tweaked when you want.