Distressed Custom Cowboy hats need to look really good and look like they were actually worn even though they aren’t. If you are like me I hate to wear a band new looking hat. I don’t want to look like a city dude. That is why we do distressing on our hats. You can have a brand new custom made hat and it doesn’t have to look like you just bought it. It can look like you have wore it on several cattle drives.